A market that by 2020 will reach 5,000 million dollars. The majority are women between the ages of 18 and 34
A new dictionary
For Pamela Maquieira, technical and commercial director of Sally Beauty products store in South America, “women who are vegetarians or vegans are looking for cosmetics and products that go along that line and, as they do not eat products from or derived from animals, they do not want to apply them either “.
“Other women,” he says, “see it as a health issue, especially young women prefer products that provide them with healthy makeup and skin without impacting the environment.”
Maquieira explains that it is important to differentiate between the different currents offered by the cosmetics sector to understand what line each person can follow.
On the one hand are the so-called bio products, which do not have animal ingredients but which may have derivatives thereof. A clear example of this category is beeswax.
When it comes to cruelty free, basically refers to the products were not tested on animals before their sale to the public, which used to make many cosmetics houses every time they launched new products.
There is also the vegan category, made up of cosmetics and makeup products that do not contain any type of ingredient of animal origin or of its derivatives and, obviously, are not tested on animals. “They are made with ingredients only vegetables, which help to take care of the environment, but also health and avoid animal cruelty,” says the expert.
For those who are not familiar with the vegan or natural wave in makeup and beauty products, one of the main questions is whether this type of cosmetics are of good quality and obey the standards of fashion and quality that we all look for in cosmetics .
Maquieira mentions as the main benefits of this type of makeup the naturalness of the color, the antioxidant effect that they offer to the skin, the anti-aging benefits given by its components, the protection against ultraviolet rays and its less invasive and aggressive effect with the skin.
“Sometimes, people doubt the effects of these products, but using them benefits the face because we are giving it a more natural option, which does not punish the skin and gives it an anti-aging effect, since we give back natural nutrients, preventing that the skin absorbs free radicals, “he explains.
Laura López recommends them not only for their lifestyle, but for their quality. “The interesting thing is that when a laboratory intends to do things without testing on animals, a spectrum of promising research and innovation opens up. These marks are more organic, because by not testing many times they also leave the chemicals aside. It’s a win wins. When you have a good product, that takes care of your health and that of those involved in the process, the investment is worth it, “he says.
And in Colombia?
The Colombian stylist Katerina Martina works with many brands that fit these concepts and highlights its good quality and versatility. “They offer the same benefits as the best brands on the market, but with all the good of natural ingredients and respect for animals,” he says.
She points out, however, that in her professional experience in Colombia she does not have clients who specifically ask her for that type of product.
Laura López confirms that it is not easy to join that style in Colombia. “People still make fun of these trends because they are considered radical, difficult, dreamers, so there is not a big market for people who want this kind of guarantees in our products.”